"Healthy Beef"

In today's ever changing world, the demand for lean healthy beef is on the rise! As more and more research is conducted substantiating the benefits of lean beef in a heart-healthy diet.......supply must meet demand!

Fullblood Limousin cattle are one of the primary sources for lean healthy beef. In fact, during the processing of Limousin ground beef......beef fat must be added to create the proper consistency and texture. Start producing leaner healthier beef today by adding Fullblood Limousin genetics to your cattle operation!



Mike Deering, 202-879-9117 or mdeering@beef.org

Mary Geiger, 202-879-9138 or mgeiger@beef.org

NCBA:  Study Confirms Beef’s Role in a Heart-Healthy Diet

—Study Concludes Beef Can Improve Cholesterol Levels by 10 Percent

WASHINGTON (Dec. 15, 2011) – In a first of its kind study, researchers at The Pennsylvania State University demonstrated that eating beef everyday as part of a heart-healthy diet can improve cholesterol  levels. Texas medical doctor and cattleman Richard Thorpe said the Beef in an Optimal Lean Diet (BOLD) study proves what he has known for years – lean beef not only tastes great but it also plays an important role in a heart-healthy diet.

“As a father, medical doctor and beef producer, I have proudly and confidently served my family beef and have recommended it to my patients for years,” Thorpe said on behalf of the National Cattlemen’s Beef Association (NCBA). “The BOLD study is further proof that Americans should feel good knowing the beef they enjoy eating and serving their loved ones is not only a nutrient-rich, satisfying food that provides 10 essential nutrients in about 150 calories but is good for their heart health as well.”

The BOLD study, which was funded by the Beef Checkoff, will appear in the American Journal of Clinical Nutrition in January. The study followed 36 men and women with moderately elevated cholesterol levels who consumed four diets for five weeks each to measure the impact of each diet on heart health risk factors, such as LDL (bad) cholesterol levels. The four diets evaluated were BOLD, which included an average of 4 ounces of beef per day; BOLD-PLUS, which included an average of 5.4 ounces of beef per day; the Dietary Approaches to Stop Hypertension (DASH) diet, which included an average of an ounce of beef per day; and the Healthy American Diet (HAD), which included an average of 0.7 ounces of beef per day.

Subjects following the BOLD and BOLD-PLUS diets experienced a 10 percent decrease in LDL cholesterol from the start of the study. Further, according to the study’s outcomes, after five weeks, there were significant reductions in total cholesterol and LDL cholesterol in the BOLD, BOLD-PLUS and DASH diets compared to the HAD.

“This research adds to the body of evidence concluding that there are heart-health benefits to including lean beef in your daily diet,” said Shalene McNeill, PhD, RD, and executive director, human nutrition research for NCBA, which is a contractor for the Beef Checkoff. “The BOLD study provides strong evidence that including daily lean beef in the gold-standard DASH diet has heart health benefits.”

McNeill said the BOLD and BOLD-PLUS diets are easy to follow as many recipes used in the BOLD study were from The Healthy Beef Cookbook, which includes a collection of healthy beef recipes.

“As families across the country prepare their holiday meals this month, lean beef is a perfect fit,” McNeill said. “Americans should feel confident putting beef on their dinner table knowing that it is part of the solution to building a nutrient-rich, well-balanced and heart-healthy diet.”

The National Cattlemen's Beef Association (NCBA) has represented America's cattle producers since 1898, preserving the heritage and strength of the industry through education and public policy.  As the largest association of cattle producers, NCBA works to create new markets and increase demand for beef.  Efforts are made possible through membership contributions. To join, contact NCBA at 1-866-BEEF-USA or membership@beef.org.

© Copyright 2011 National Cattlemen's Beef Association, all rights reserved.
Be BOLD - And Healthy - With Beef

Contact: Melissa Slagle, 402-856-2097; mslagle@beefboard.org

Contrary to conventional wisdom, beef can be good for heart health.

New research shows that eating lean beef every day can be good for heart health by improving cholesterol levels. That’s what a new checkoff-funded study called BOLD (Beef in an Optimal Lean Diet) shows – that adding lean beef to the most recommended heart-healthy diet can lower heart disease risk by reducing levels of total and LDL “bad” cholesterol.

The BOLD clinical study (Effects on Lipids, Lipoproteins and Apolipoproteins), conducted by Pennsylvania State University researchers, evaluated adults with moderately elevated cholesterol levels, who followed four diets with varying amounts of beef, for five weeks each, to measure the impact of each diet on measures of heart health, such as total and LDL (“bad”) cholesterol levels.

Subjects following the BOLD diet experienced a 10-percent decrease in LDL cholesterol from the start of the study. After five weeks, there were significant reductions in total cholesterol and LDL cholesterol in the BOLD diet.

“The BOLD study provides new research that health professionals can use to update their dietary recommendations with scientific findings showcasing how lean beef can maintain and even improve heart health,” says Brian Healey, cow-calf producer from Davis, Okla. and vice-chair of the checkoff’s Joint Human Nutrition Research Committee. And research shows that when people include food they enjoy, like lean beef, they are more likely to stick to their heart-healthy diet longer.”

Consumers can follow the same heart-healthy diet as participants of the BOLD study by using recipes from checkoff’s Healthy Beef Cookbook, a collection of delicious, nutrient-rich recipes for America’s favorite protein, beef.

The BOLD study has been published in the American Journal of Clinical Nutrition. Here is a fact sheet about beef in an optimal lean diet.

To learn more about lean beef’s nutrition and heart-health benefits, please visitBeefItsWhatsForDinner.com.
For more information about your beef checkoff, visit MyBeefCheckoff.com.

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.